It’s a badge that you place on your web page that instills trust. Read on to discover the top five trust badges to help increase your conversion rate.Ī trust badge is exactly what it sounds like. So how do you start gaining the trust of your consumers? Well, first you can start with trust badges. It may not seem like much to some of you, but that’s a pretty substantial increase.Īnd it is, perhaps surprisingly, an easy fix. If you do the math, you’ll find that this means you could potentially increase your sales by ten percent or more, just by gaining the trust of your consumers. Shopping cart abandonment statistics from Statista. This increase highlights how important online security has become to most consumers over the years. By 2017, the Baymard Institute found that the percentage of lost sales grew to 19 percent for the same reason. In 2015, Statista found that 15 percent of lost sales were due to concerns about security. According to Barilliance, online retailers can lose, on average, 75 percent of their sales to shopping cart abandonment. Shopping cart abandonment can happen for a variety of reasons. It’s similar to going to the grocery store, putting items in your cart, then walking away and leaving it in the middle of an isle.Īs a retailer, that can be incredibly frustrating. We left our shopping carts abandoned with items remaining in them. We’ve all done it we’ve gone online, shopped for something, added it to our shopping cart, and then didn’t follow through with the purchase. It’s probably one of the more frustrating things to see as an online retailer: abandoned shopping carts.
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